You have probably already heard about the London Games Festival in one way or another by now, but if not then all you need to know is that it is an international celebration of video games and interactive entertainment, as well as a major supporter of game development in the city of London and beyond.


After an entirely digital festival in 2021, this year sees the first physical event since 2019 and with it, an opportunity for the digital art of virtual photography to be seen in the real world by some of the anticipated 100,000 visitors.

- LGF22 // ENSEMBLE -


Trafalgar Square Takeover:


As continual innovators in finding ways to engage people with games – check out the exclusive selection of cloud streaming new game demos by the way – London Games make it possible to champion virtual photography as a showcase installation in London's world famous Trafalgar Square from the 1st - 3rd April.


Presented on imposing cuboids standing over 2m tall and with room for 20 images, the public exhibit displayed a curated selection of finalist images from The 2021 VP Awards. Proudly sharing space along side the iconic Nelson's Column for all to see, it was a joy to see this digital artwork reaching new people and even inspiring children to have their photograph taken next to a favourite shot. I simply love the fact that the last few days have seen people of all ages and backgrounds learn a little more about virtual photography!

- LGF22 // TRAFALGAR SQUARE -


Virtual Photography Challenge:


Of course, that's not the only way that LGF22 is integrating virtual photography and, after last year's popular online event, the LGF Virtual Photo Challenge makes a return. With entries open now and closing on Wed 6th April, you are invited to submit your original photo mode captures across three category themes – Abstract, Portrait & Landscape.


Some of the best entries will be selected by me and the team at Nvidia to be included in a showcase at the end of the festival, and there is even a chance for someone to win a high-end Nvidia gaming laptop worth over £3,000 courtesy of Scan Computers.


 

Razer Blade gaming laptop:

  • 15.6″ QHD 240Hz Display

  • Intel i7-12800H CPU

  • GeForce RTX 3080 Ti NVIDIA GPU

  • 32GB DDR5 RAM

  • 1TB NVMe SSD

  • Vapour chamber cooling

 

Captures can be from any game on any platform, and this time creative editing is also welcome as LGF look for artistic creations that bring virtual worlds to life. For full info on how to enter see below or head over to games.london where you can find the official challenge page.

- LGF22 // TRAFALGAR SQUARE -


LGF22 VP Challenge Info:


Submit your entries on social media of via the web form using the hashtag or link below:


  • Social media entry | #LGF22VPchallenge

  • Web form entry | games.london

  • Entries close 6th April 23:59 GMT

  • Category themes: Abstract, Portrait & Landscape

  • Enter as many shots as you like from from any game or platform

  • Creative edits and post-processing welcome

  • Showcase of entries at the end of the festival

  • 1 winner to receive Nvidia powered Razer Blade gaming laptop courtesy of Scan Computers


NOTE - the grand prize is only available to UK residents, but don't let that discourage you from taking part. Enter for fun and show what the whole world of virtual photography can do, it might even help to make more happen in the future...

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